Ready to get started with marketing automation in just a few quick steps? Download our planning and implementation guide today and start growing your business with GetResponse Marketing Automation.
Looking for email statistics? The Email Marketing Benchmarks page is your go-to place for the average email results and tons of useful data on popular tactics used by marketers in your industry.
Ready to move your online marketing from MailChimp to GetResponse? Believe it or not - it's super easy! This guide will show you how to do it, in just a few steps.
Want to move your email marketing from AWeber to GetResponse? Believe it or not - it's super easy! This guide will show you how to do it, in just a few steps.
If your email subscribers aren’t engaging with your campaigns, chances are you’re emailing “dead” people. Read on to find out what that means and how you can change it.
Increase your online marketing revenue and become a landing page master. Learn how to build, publish and optimize landing pages through 10 insightful lessons. Enroll for free!
Do you know how your customers make their decisions? What is the reasoning behind their actions? Find out the answers and increase the impact of your next marketing automation campaign.
Building effective landing pages isn't just about great design. It's also about data and analysis. If you want to learn how to monitor your landing pages' performance over time, learn what metrics to look at, and how to analyze them, all you have to do is read this guide.
Learn everything you need to know about effective webinar marketing with this free course. Through 8 comprehensive lessons you'll become a true webinar marketing expert. Join today!
This e-book shows you how to use marketing automation to collect valuable data from your subscribers and align email marketing communication with their needs. You’ll learn how to use data to profile subscribers and guide them through the sales funnel.
Are you interested in using marketing automation to increase sales and encourage brand loyalty? If you are on the lookout for the most effective methods for converting visitors into buyers and increasing ROI this guide is for you.
We've taken a look at the most common myths and figured out how to clear up some of the misconceptions. Hopefully, with our analysis of the marketing automation landscape and tips on how to improve your results, you'll see that this powerful technology is everything it's cracked up to be.
Marketing automation will improve your business in many ways, one of these being converting leads into customers. All businesses desire more customers, so shouldn't you start using marketing automation? Or perhaps you are already using marketing automation but want to improve your efforts.
This e-book shows you how to use marketing automation to collect valuable data from your subscribers and align email marketing communication with their needs. You’ll learn how to use data to profile subscribers and guide them through the sales funnel.
The goal of this guide is to teach you enough for you to be able to achieve (and keep) the highest deliverability possible by identifying issues with your content or list, long before they become serious enough to make an actual impact.
Learn what lead generation is in a nutshell: building a database of contacts and then guiding those leads through the buying process until they're ready to talk to your sales team and make a purchase.
Find out why email marketing works best when you align it with your sales cycle and how a proper CRM system can nurture leads and guide them through your funnel.
From establishing goals to tracking the right metrics. What is content marketing? Download our free guide and learn how to become an excellent marketer in 10 easy steps.
Join the Email Marketing 101 for Bloggers Course created for GetResponse by Leslie Samuel, BecomeABlogger.com, and learn the key actions all bloggers should take for success in their email marketing campaigns!
Join the Landing Page Optimisation Course created for GetResponse by Peep Laja ConversionXL, and start creating high-converting landing pages today! Learn how to effectively connect your email marketing and landing pages to get more sales, conversions and visitors. Sign up today!
Can our favourite horror stories inspire email marketing?Read the infographic below in order to learn the 9 email marketing tips from some of the most popular horror characters.
After reading this guide, you’ll be able to measure the effectiveness of your email marketing campaigns and make better decisions based on the information you collect...
Learn to create the ultimate holiday campaign with this exclusive ebook by GetResponse. You’ll find out how to create a holiday promo using the three pillars of a successful campaign...
Successful email marketing is not about asking people to sign up and sending them promotional emails till they unsubscribe. It is a great opportunity to build unique relationships between your brand and subscribers.
Study after study shows that psychology is the heart of marketing. The more you’re able to reach audiences on a human level (and in a way they connect with), the better positioned you’ll be to drive sales...
Independence Day is a time when a lot of marketers send email greetings, show off new holiday products/services, or maybe they’d like their customers to know that there is a special 4th of July sale going on.
Data is a double-edged sword in the sense that it’s valuable but there’s just so much of it. Where organizations often struggle is that they’re tempted to track anything and everything they possibly can...
Dr. Emel Aktas published an online index card in which he outlines a systematic approach to preparing for a summer break. So we applied the same principles to planning a successful email campaign.
Learn why you need responsive landing pages, find out about LP design best practices, and discover how to use our Landing Page Creator in order to prepare beautiful landing pages that convert...
Email marketing is all about cherishing relationships and Mother’s Day is another opportunity to prove it. Most people would like to give their Mom something unique...
Consistent producing of engaging content is by far the biggest challenge content marketers have been facing for the last few years. But it’s not the only one...
Spring is about celebrating new beginnings. That’s why we’ve prepared 7 tips that will help you start fresh and grow your business with effective email marketing campaigns.
Looking through each month we have compiled a list of holidays that we think every marketer should remember. Our selection of important dates to remember is a great way to start planning your campaigns ahead of time.
In this document, we’ve collected some best practices for HTML email design — practices that will help you maintain full control over how your messages look inside inboxes...
Marketers are at constant competition when it comes to the landing page conversion rate. But there is still a lot of room for improvement especially when User Experience is concerned.
Customer loyalty is an emotional bond with your brand. You can foster loyalty by building long-term relationships based on consistent, positive brand experiences.
Affiliate marketing has become one of the top online business opportunities. It is cost effective, and the income can be mind-blowing. Forrester Research predicts that affiliate marketing spending will top $4.1 billion in 2014.
The rules for customer support communications are simple and self-evident: to retain customers and safeguard your organization’s reputation, make sure your customer service emails are professional...
Lately, standard sales pitches and product presentations fall flat. That’s why more and more email marketers are reaching out for non-standard strategies and a broader approach.
This infographic explains the benefits of using multiple targeted landing pages and provides a quick action plan to start creating landing pages that convert.
To most beginning marketers, building a list of engaged contacts might seem like one of the most challenging marketing goals. But it doesn’t have to be a chore, as long as you stick to some simple rules.
As consumers become pickier about offers, and competition gets fiercer every year, your arsenal of marketing strategies shrinks and forces you to start thinking outside the box.
Increasingly, consumers base their buying decisions on the hands-on experiences of other users. You can position your brand as trustworthy and reliable by encouraging customers to review and rank your services and products.
Despite the fact that email remains the most profitable marketing channel, with users spending an average of 7.8 hours a week at their inbox, growing a high-quality email list is ranked as one of the toughest challenges in email marketing.
Receiving a bonus, a freebie or a reward is one of the most important reasons for people to sign up for a newsletter. And as you can see in GetResponse latest infographic – incentivising subscription can be an effective way to build your email list.
When getting started with your email marketing campaigns, you may focus on single newsletters, but that won’t be enough. To establish a long-term relationship with your customers and prospect, you need an email autoresponder.
Images in emails are probably one of the most effective ways to attract the subscriber’s attention to your newsletter. Here is a number of facts, tips and tricks on how to use images in emails when working on your campaign.
Ever wonder why people unsubscribe from your email list as fast as they sign up? Our new GetResponse infographic presents some of the most common reasons, along with strategies for preventing unsubscribes.
The ultimate goal of email marketing activities is the same for everybody — to get recipients to react to your newsletters; first – to intrigue them with your subject line, so they open the message; second – to engage them...
Landing pages are an essential part of digital marketing. If you’re not using landing pages yet, you’re most definitely wasting a big chunk of your ad spend and attention...
GetResponse, in collaboration with SmartInsights, has conducted the largest global marketing research project in history and created the first report on email marketing excellence...
We analyzed over 300 million messages to determine the top times for open and click through rates. We also analyzed autoresponder email sequences to measure client engagement over time.
In this paper, we’ll explain the importance of the mobile design phenomenon. You’ll discover changes you can make in your email marketing program to help you stay ahead of the game and make the most out of this unstoppable trend — the mobile revolution.
Mobile email optimization might seem intimidating, but, as the smartphone market continues to grow, so will the need for emails tailored to mobile screens.
The infographic calendar is a great starting point for setting campaign dates and objectives for the upcoming year. It includes dates of the most important...
As email marketers, we’re always working to stay on peoples’ short list of emails worth opening. The best way to make that list is to create irresistible content...
For many years email marketing has been amongst the most effective marketing channels that help businesses grow by driving more sales and fostering relationships with their potential and existing clients...
Email marketing or marketing automation? Which is right for your business? Is marketing automation really the cure-all and “smarter brother” of email marketing?
Email deliverability remains the most serious challenge for marketers. According to recent studies, one of six email recipients will not receive a message due to it being mistakenly blocked by a spam filter...
The secret ingredient of a successful email marketing campaign? High-quality, permission-based, and engaged contact list. Not sure where to start? Here are 21 ways to do it right.
We recommend Email Analytics for optimizing your campaigns. It’s also useful to assess and compare email marketing outcomes for larger volumes of email over longer periods of time...
To help you attract more quality leads and make sure your own clients don’t go around shopping for alternatives, we gathered all the necessary information you need to launch a successful loyalty program using email marketing campaigns.
A few weeks ago we published a free whitepaper that described ways to improve your inbox delivery. It was so popular that we decided our users might like a handier format...
